Find four advertisements: two that are persuasive and two that are not. Then evaluate each of those ads and discuss why they did or did not work. Make sure you address ethos, pathos, logos, audience, and bias for all of your ads. These can be done in groups.
We will discuss your conclusions as a class.
Please post the links for each of your ads on the post a comment portion beneath this entry with the names of every person in your group along with your commentary.
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Danielle/Brittany - - - Good
ReplyDeletehttp://www.idph.state.ia.us/Tobacco/common/images/tableforone.jpg
Ethos- it's an organization trying to get the truth out about smoking.
Pathos- makes you think twice about smoking or even being around smoke
Logic- smoking causes death but it doesn't show the direct cause.
http://thedesigninspiration.com/articles/top-45-creative-anti-smoking-advertisements/
ReplyDeleteThis ad was very persuasive to me.This ad shows bias because it only shows someone who is now tar trying to get away from a cigarette, showing only the bad about cigarettes.This shows pathos because it it showing how hard it is to get away from the addiction of cigarette smoking. Also shows logos because they have a logic that when someone smokes it produces tar in to lungs and they show the person covered in tar. I do not see ethos because I found this advertisement on a website, but if it were in an ad it would show who created this ad.
http://www.exchange4media.com/e4m/others/Images/tractor9-1.gif
ReplyDeleteThis ad not so persuasive. Just shows a bar advertiser.
Logos - Show that they know how much advertising all the other companies have done.
Ethos - Shows that the ad came from Adex India
Pathos- No real pathos.
http://uaddit.com/discussions/showthread.php?t=642 1st ad!
ReplyDeleteThis seems persuasive to men or those interested in women.
Logos - Shows they understand what most men want to look at...women
Pathos - Going for the hormone emotions.
Ethos - Explains that the Argentine Agency came up with this ad.
Danielle/Brittany --- bad
ReplyDeletehttp://www.condomman.com/articles/condom-brands/trojan-condom-commercial-based-on-famous-email-joke/
Ethos - just a condom commercial wanting you to buy their condoms
Pathos- grabs attention cause it's funny
Logos - no logical
http://inventorspot.com/articles/taking_transportation_next_level_6455 Ad #2
ReplyDeleteThis is pretty persuasive showing that people will do anything for a snickers!
Logos - Showing that anyone will do anything for a snickers.
Ethos - Snickers came up with ad showing they are just promoting product.
Pathos - Showing the emotion the person on the bus will do in order to get a bit of that snickers. And the people inside the bus are trying to get the candybar from the picture on the bus!
by Richard Grimmett and Mark Mulnix
ReplyDeleteNon-pursuasive:
Lexapro advertisement
http://www.lexapro.com/
The audience for this ad is people suffering from depression or potentially suicidal.
Logos: People who are troubled by depression need a way out and now there's a proven safe drug to help them. It's a logical alternative to living an unhappy life. Also, you must buy the name brand because there is no generic version available.
Pathos: The entire subject is a pathological one in that depression effects your emotional state. This drug promises to make you feel more like yourself again.
Ethos: This drug is endorsed by doctors. The ad says doctors have chosen Lexapro for you, therefore it's backed by the credentials of those doctors. Most people don't question the knowledge of their Dr.
The companies bias is that they are the best solution and the safest. However, the primary reason the ad was unpursuasive is due to the laundry list of side effects that Lexapro has. In some cases it may cause more severe problems than the ones you are trying to cure. This is not very convincing considering the risks, such as suicidal tendencies.
Danielle and Brittany --- bad
ReplyDeletehttp://consumerist.com/2007/03/top-10-worst-marketing-gaffes-flops-and-disasters.html
Ethos- who is doing advertisment
Pathos- pointless what would you hit?
Logic - why hit a burger
www.superbowl-ads.com
ReplyDeleteGood
Denny's 2010 Superbowl - Free Grand Slam
Pathos- everyone loves free food
Ethos- Denny's Rep - Believable
Logos- Lets viewer know exactly what is happening
Audience- Everyone
Bias- Clearly want viewers to come to Denny's
Cars.com 2009 Superbowl
Pathos- plays on different emotions
ethos- walks viewer through characters life
logos- sets viewer up for perfect company message
Audience- any car buyer
bias- not overly bias, but does state it is the "right" choice
Bad
eds.com 2000 Superbowl - cat herder
Pathos- ad has some sentiment
Ethos- no credibility
logos- very little, still unsure of what it is
Audience- unknown
bias- unknown
godaddy 2009 Superbowl Danicka Patrick
Pathos- Guys like girls in the shower
Ethos- No good. Don't know why these people are in this commerecial.
Logos- very little
Audience- seems to be geared towards young males
bias- unknown
Blake Chipera and Thomas Martin
ReplyDeletehttp://www.perezstart.com/sony/ps3/cbs-says-no-thanks-to-dantes-inferno-go-to-hell-ad-during-superbowl-xliv/9483/
-the article shows pathos because the phrase "Go to Hell" can be taken very, very offensively, despite the fact the game is about going through each circle of Hell. The logos behind it is that because of its offensiveness it helps attract some as it pushes others away.
http://taraseale.vodspot.tv/watch/2359525-old-spice-centaur-commercial
-In this Old Spice ad it shows a centaur(half man, half horse) talking about how he's two things, a man, and then a women appears saying he's also a provider. The reference refering to the sexual organ of the beast. Again, Old Spice uses logos to appeal to a reference that's indirect but has comedic value if understood that way. Brilliance.
http://videos.godaddy.com/super-bowl-commercials.aspx
-Although we love sex appeal, all Go Daddy ads are basically the same. They use women like Danika Patrick in sexual situations to try to get people to visit their website, which sells domain names. It might attract people to their websites, but their commercials are still an epic fails.
http://www.spike.com/video/paris-hiltons/2671832
-Although the commercial may have sexual appeal, that's all it was. many people found this ad very offensive, which doesn't appeal to pathos. We personally are big fans!
Richard Grimmett and Mark Mulnix
ReplyDeleteSelect Godaddy (http://videos.godaddy.com/godaddy_media.aspx) as a persuasive advertising. It has sex appeal and uses modern technology in a modern setting to attract the young college aged students to start their own domain. The ads are biased because they have something technecks want, to be able to name their own site.
Logos-appeals to reason and logic, keep up with the fast moving technological advancements that are taking place throughout life.
Pathos-appeals to the emotions of the audience, mainly young college aged adults (sex appeal)
ethos-Their credibility is the simple fact that technology does not wait for anyone. They promote in Nascar racing and other venues that are viewed by millions of people.
by Richard Grimmett and Mark Mulnix
ReplyDeletePursuasive ad:
Tim Tebow Super Bowl spot
http://www.huffingtonpost.com/2010/02/07/tim-tebow-super-bowl-ad-v_n_436383.html
This is a pro life commercial that clearly is biased toward saving babies, educating moms, and ending abortion. The audience is mankind.
Ethos: The mother in this ad has personal experience on her side. This lends to her credit and understanding when talking about saving lives of unborn babies.
Pathos: This ad appeals to the emotions of a mother presented with the quandry of an unwanted pregnancy.
Logos: The logic of this ad is that every baby has the potential to grow up and be someone great as Tim Tebow did... so why not give the baby a chance.
The Tim Tebow commercial was effective through its loving, light hearted interaction of the mother and son. It also appealed to the logic of women who would never kill their baby if they only knew the baby's full potential.
http://www.toxel.com/inspiration/2009/01/05/clever-and-creative-billboard-advertising/
ReplyDeletebrittany/danielle
ethos- denver water co. credible company actually concerned about the over use of resources the name of the company could have been larger
pathos-it makes you think what things are you usong that is not absolutley necessery.The visual effects is what really gets you
logos- it logiaclly makes sincebecause they did what they are asking people to do thaty only used a small portion of a huge amount of advertisement space only to put the message they are trying to get out and they're name
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThe Snuggie: Get On Your Snuggie
ReplyDeleteURL: http://www.youtube.com/watch?v=0Ym65h1bmJ0&NR=1
• Ethos
o The ad is broadcasted on several channels. They may like Ethos though, because they throw in multiple bargains just to get you to buy their product. E.g. You Get It All! 2 Snuggies Blankets and 2 book lights for $19.95!
• Pathos
o They are saying that you will save money by using Snuggies because you will be so warm that you won’t have to turn up your heat. The people in the commercials look happy now that they’re wearing Snuggies, however the people who are not wearing Snuggies are unhappy and cold. Snuggies will make you happy and warm! Its multiple offers also pull you in to a “good deal”.
• Logos
o It’s not logical that you will do a happy Snuggie dance when you wear the Snuggie and want to wear it everywhere all the time. Also, logically, who wants to look like Harry Potter film character or Gandalf? They try to use logo by saying that the Snuggie allows you to move around freely and use your hands without getting cold, but the Snuggie has an open back…brrr.
• Audience
o They are going after everyone in the wintertime because they are cold. Anyone who likes to read or watches TV a lot, but doesn’t like getting cold when they have to turn a page or flip the channel. They go after all ages, and people’s pets by providing Snuggies for dogs.
• Bias
o They are bias towards people who think more is better because they throw in so much extra stuff along with their original product.
http://superbowlads.fanhouse.com/2010/sketchers-shape-up/
ReplyDeleteEthos: Has quotes from several individuals testifying as to the effectiveness of the shoes on their fitness, has a testimonial from Joe Montana about them.
Pathos: Appeals to the emotions of the viewers by making a correlation to fitness, and wearing their product.
Logos: The testimonials from the aforementioned individuals help reinforce these points about the effectiveness of their product.
Audience: Most viewers in general who are average americans watching the ad. Is also probably aimed at Americans who cannot afford exercise activities, or do not have the time for them.
Bias: They are biased in supporting their product.
http://superbowlads.fanhouse.com/2010/papa-johns-better-pizza/
ReplyDeleteEthos: The Ad is broadcasted on the 44th superbowl, and probably commands some respect due to this fact.
Logos: Ad shows the Company, papa murphy's, with several football fans and groups and attempts to create an identification of the company, with the status symbol of the popularity of football in American society.
Pathos: Appeals to the satisfaction of the customers in the ad, and creates a sense of enjoyment of the product.
Audience: As before, most viewers would be Average Americans, and this shot would be meant to create a vision of a cheap, satisfying product that is well respected.
Bias: This company shows that their product in the best possible light in this ad.
http://superbowlads.fanhouse.com/2010/hyundai-new-sonata/
ReplyDeleteThis one is the most persuasive of the ads I've viewed so far, in the way that it presents the car company, and the factory.
Ethos: References information about their plant in America, that is their most technologically sophisticated plant in the world.
Logos: Ad states information about the quality of the car, by showing that there are many quality experts responsible for the construction and development of the car.
Pathos: By having the Car made in America, it appeals to the national identity sense of Americans, who want a car that is domestic made, and that supports jobs here in America.
Audience: Aimed at anyone who is looking to purchase a new car, or giving them a reason to purchase one from their company.
Bias: Presents their product as a good quality vehicle, made responsibly, and well.